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If I were to say “The Golden Arches”, would you know what company I’m referring to? I’m guessing you know exactly the company I’m talking about, without even giving it a second thought.

Would you recognize which auto company is the “Heartbeat of America”? Is there a certain insurance company that makes you think of a duck?

These are all examples of Branding…….that little something that makes a product or service stand out in your mind. I’ve always basically known what branding was, but never really knew anything about it. Shane Navratil, the author of one of my favorite blogs, Zoomstart, has just put out an eBook about branding that is quite impressive. From it’s very professional looks, to the great content, it’s very well put together. The cool thing is, it’s not just about blog branding……….it’s business branding. Branding a product, a service, a blog, or even yourself - the same rules apply. The contents include:

• How Branding Works
• Defining Your Brand
• Designing Your Brand
• Promoting Your Brand
• Branding Resources

Although the book has a lot of great information, it’s not so long that it takes forever to read. As a matter of fact, it’s about fifteen pages that you can easily read in one sitting. Now to get all this information, how much does it cost?…………..just a quick visit to Zoomstart.com. No tricks, no gimmicks, no money. The book is absolutely free, so what are you waiting for?