Google Page Rank: Who Cares?
For the past week or two, I’ve seen quite a few posts about Google Page Rank, and the hit that many popular blogs took this go around. It was first reported that two ultra-popular blogs that I regularly read, Copyblogger and Problogger, went from a PR6 to a PR4. This past week, it seems that they have recovered. Problogger is now a PR6 and Copyblogger has actually gained rank landing at a PR7.
The apparent reason the Page Rank of so many sites took a turn for the worse, is based on the sites having paid links. Not sure how this will affect services like Text Link Ads, but I’m sure it’s not good news for them.
I’ve never had paid links here before, mainly because I didn’t qualify back when I applied for TLA. At the time, my blog had a Page Rank of 3, and I think a PR4 was required before your site was considered established enough to be profitable. With this update, seems I’m a PR5 now. Although I’ve placed ads on this site from time to time, I’ve never really set out to directly monetize it. What money I have made from it has been in more of an indirect way(WP design/customization), not through ads.
Why does it matter?
So the golden question is, how important is the Page Rank of your site? Maki, from popular money-making blog, Dosh Dosh, says it doesn’t matter. He makes the point that that what Google does is completely out of anyones control, and bloggers/siteowners don’t need systems that use Page Rank as a metric for measuring comparative value.
If your ad revenue is affected just because PageRank changes, then you’re not doing something right. Not exploring the right monetization options. Not having a long term business plan. Not making full use of the traffic you have. Not getting the right advertisers who know the value of your site.
While I agree with him, I must admit that I get a big chunk of the traffic on this site through Google. Ad revenue aside, if Page Rank determines how high on the list your site is, then you can’t deny it’s somewhat important. Especially when you consider that Google is seemingly taking over the world…


